A Second Thought
Medveten Konsumtion wanted to raise awareness about the effect over consumption has on the environment. To do so, we created a browser extension that connects every web shop to the biggest 2nd hand websites in Sweden, to see if there's a 2nd hand alternative for the product you're looking at.
This idea won Young Lions Sweden – Digital, and a realisation of the idea is under way.
CW: Claudia Cavalli, AD: August Laustsen