Air Pumped Paper

 

Brand creation
Air Pumped Paper

We were tasked to create a new toilet paper brand. We wanted to create a brand that was both soft and environment friendly.  And puff, Air Pumped Paper was born. A super soft toilet paper brand that uses existing technology to pump air between sheets of paper to make regular 2-ply feel softer.

 

   

 

Creatives: August Laustsen & Eva Ebbensgaard