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'Go number one' for your neighbourhood

During Culture night in Copenhagen, Irma wanted to raise awareness about their ecological range. But what people really wanted was just a place to pee. We solved both problems.

Irma
'Go Number One' for your neighborhood

 

During Culture night in Copenhagen, Irma wanted to raise awareness about their ecological range. But what people really wanted was just a place to pee.
We solved both problems by providing toilets that measured how ecological the different neighbourhoods were.
 To do so we placed 13 toilets on the busiest train station in Copenhagen - each toilet represented a different neighbourhood in Copenhagen. 

 

Whenever someone had to use our toilets, they were asked to use the toilet that represented their neighbourhood
Anyone who wished to participate was handed a small urine container to pee in. All the containers was then collected by a scientist. 

 

Each toilet sign was designed like a typical danish city-sign - but with a local monument from that specific neighbourhood.

 

 All participants received a V.I.PEE-badge.

TRANSLATION: I'M PEEING IN AN  EXAMINATION TO FIND OUT HOW ECOLOGICAL WE ARE.

TRANSLATION: I'M PEEING IN AN  EXAMINATION TO FIND OUT HOW ECOLOGICAL WE ARE.

 

The results took everyone by surprise, as the most wealthy neighborhood, Østerbro, turned out to be the least ecological.

 

Creatives: August Laustsen, Morten Schmidt & Simon Konski.