During Culture night in Copenhagen, Irma (Denmarks most ecological supermarket) wanted to raise awareness about their ecological range. But what people really wanted was just a place to pee. We solved both problems.
Irma
'Go Number One' for your neighborhood
During Culture night in Copenhagen, Irma wanted to raise awareness about their ecological range. But what people really wanted was just a place to pee.
We solved both problems by providing toilets that measured how ecological each neighbourhoods were, by measuring the amount of pesticides in the urin.
To do so we placed 13 toilets on the busiest train station in Copenhagen - each toilet represented a different neighbourhood in Copenhagen.
Whenever someone had to use our toilets, they were asked to use the toilet that represented their neighbourhood
Anyone who wished to participate was handed a small urine container to pee in. All the containers was then collected by a scientist.
Each toilet sign was designed like a typical danish city-sign - but with a local monument from each specific neighbourhood.
All participants received a V.I.PEE-badge.
TRANSLATION: I'M PEEING IN AN EXAMINATION TO FIND OUT HOW ECOLOGICAL WE ARE.
The results took everyone by surprise, as the most wealthy neighborhood, Østerbro, turned out to be the least ecological.
Creatives: August Laustsen, Morten Schmidt & Simon Konski.