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Happy Sizes

 

Coca Cola
Happy Sizes

A lot of women are not happy with their bodies. They think they are supposed to have a certain type of body in order to be happy. To challenge this view we created four new Coke bottles - all based on real body types.

This idea was done 2 years before Dove made #Realbeauty bottles.

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Creatives: August Laustsen & Eva Ebbensgaard