August Laustsen

Happy Sizes


Coca Cola
Happy Sizes

A lot of women are not happy with their bodies. They think they are supposed to have a certain type of body in order to be happy. To challenge this view we created four new Coke bottles - all based on real body types.

This idea was later realised into #Realbeauty bottles by Dove.


Creatives: August Laustsen & Eva Ebbensgaard