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Created a contract in steel

 Alleima
The Unbreakable Contract

For more than 160 years Sandvik Materials Technology has been world famous for their high-quality steel and special alloys.

So how do we reassure the industry and employees that the quality and core values of the company will remain the same when the brand changes to 'Alleima'?

With an unbreakable promise for the future created out of their past.

This was the global launch campaign for Alleimas NASDAQ listing.

 

Case:



Full campaign



It’s easy to claim that something is unbreakable another thing is to prove it. In short films adapted for social media we exposed the
contract to fire, water and extreme cold to demonstrate both the quality of the steel and the unbreakable promises.



The contract was then displayed in a special build box and brought along on trade shows.



The campaign was also launched in some of Swedens biggest newspapers and in trade press around the world.



The campaign was launched in 4 different languages and more than 500 assets was produced.


ECD: Jakob Swedenborg / CW: Amanda Julin / AD: August Laustsen / Production company: Aspekt / Director: Linnéa Bergman