Alleima
900 ways to make a change
The butterfly effect is the idea that one small occurrence can significantly impact the world. Steel from Alleima can contribute to innovative changes that help raise productivity, energy efficiency, and minimize environmental impact.
In this global campaign we wanted to highlight how steel from a small town in Sweden can impact the world.
To highlight the butterfly effect, we created hundreds of butterflies made out of unique Alleima steel.
Each of the butterflies was delivered to decision makers within the steel industry
as a reminder of how the choices they make today ripple into the future.
We created an installation containing 20 of the butterflies with detailed information about the steel they
are made from and how it can affect the environment in a positive way. The installation are displayed at trade shows.
Print ads was published in some of Swedens biggest newspapers and in industry press.
So far, more than 400 butterflies has been delivered to decision makers.
ECD: Jakob Swedenborg / CW: Paul Martinsson / AD: August Laustsen / Production company: Naive /
Photographer: Studio Fredrik Bengtsson