Evoko
The Desk Snatch Pre-Rolls
Free seating at the office is great. Until someone steals your favourite desk. To launch the new Kleeo desk manager from Evoko we decided to rebuild famous Youtubers offices and basically have random office workers steal their desks.
We then used the films as pre-roll ads on the YouTubers videos to get to their table before them. And to trick the viewers into believing that they were watching the YouTubers content – while in fact they were watching our ad.
Case:
Full Campaign:
Within a few hours the PewDiePie film took off on Reddit and created quite some stir.
Result? +500.000 views, 90% watch through rate, 11.000+ upvotes and 100’s of comments.
Some behind the scenes snapshots:
We build all the studios ourselves.
We special build the gaming chair in a way so we easily could remove the pattern when we were done. And printed images of the items we couldn’t get our hands on (like the light switch) – to make sure everything was exactly right.
Copywriter: Erik Wingfors / Art Director: August Laustsen / Director: August Laustsen / Production company: Rulla Bandet