Houdini Sportswear
Project Mono Air
The textile industry is a dirty business. To help change this, Houdini have developed The Mono Air. A fully circular fleece jacket that sheds 80% less that other high quality fleeces.
But one garment isn’t going to solve the problem, so to inspire change in the industry we decided to release it as open source.
Read more about the idea on Forbes or Coolhunting
Every component, every design decision, and the principles behind the Mono Air was shared on Houdini's website.
Available for anyone to learn from and build on.
With the goal being to enable co-creation and a circular transformation of the textile industry.
Download or buy The Mono Air at Houdinisportswear.com
Creatives: Kristina Berg & August Laustsen, PR: Johanna Lindberg, Director: Marcus Lundin