Last Call_Croissant.jpg

Used billboards to fight food waste

Yabie
Last Call

By the end of every day, businesses are forced to throw away left-over food. This is not only bad for the environment – it’s also bad for business. Yabie, a Swedish POS system, is all about good business.

To support our customers, we created 'Last Call', where we transformed digital outdoor screens into smart, real-time offers.

Read more at Contagious

 

Case Film:



Full Campaign:



Scroll down to see some of the billboards in full length.



Random fact: it takes 240 images for a croissant to do a full smooth rotation.



CD: Herman Vieweg / Creatives: Marcus Lundvall, Elliott Tainton & August Laustsen / CW: Erik Wingfors / AD: August Laustsen