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The Borg Signature Collection

Björn Borg
The Borg Signature Collection

In 2017 a film about the tennis star Björn Borg was released in cinemas. To celebrate this, the fashion brand Björn Borg created a fashion collection with the iconic clothes Björn Borg used to play in. 

Our idea was to tie the collection as close to the movie as possible. This way the movie would help sell the collection and the other way around.