Coloplast
Terrifyingly normal
Accidental bowel leakage is a terrifying thought. And when you live with faecal incontinence, that fear is very real. Many people stop doing what they love. Instead, they stay inside – isolating themselves to avoid the risk of an accident.
To launch Coloplast’s Peristeen Anal Plug, we flipped that fear on its head by showing real users in dramatically undramatic situations.
The global campaign features two real and brave users, Anna Maria and Fabrizio, out doing the things they used to love.
The campaign was also published as print
Enjoy a few snapshots from the project.
Creative Director: Lasse Vintersbølle / Art Director: August Laustsen / Copywriter: Signe Marie Wilhelmsen
/ Director: Bjarke Underbjerg / Still photographer: Andreas Houmann